Take-away: Auditing past blog content and other types of content in your website is part of the preliminary stage of a CMS migration. Simply put, it’s essential to ensure that what you’re moving to your new site belongs to the new site. Why conducting a content audit is important: Forgetting… Read More

What is structured data SEO and why is it important for non-profits? As an SEO professional, one of the first things I did to our site is implement structured data. The purpose of structured data is to provide information about a page and to categorize material on the page in a standardized format… Read More

Google has made gigantic leaps in streamlining search results—to the point where we can get answers directly from the SERP (Search Engine Results Page). You can Google “universities near me” for example, and see something like this:     No need for you to go to a blog that discusses the… Read More

Search Engine Optimization or SEO is what we do to ensure our website is as visible as possible to our target markets. We do this by optimizing our website for users while following search engine guidelines. As any SEO professional knows, SEO advice is always changing due to search engine… Read More

Structured data, also known as schema or schema markup, has become a standard feature on search engine results pages (SERPs).  Simply defined as coding that can be added to the back end of website for purposes of helping search engines to effectively crawl a site and highlight relevant content on… Read More

Recent and abundant evidence that ADA Accessibility enhances SEO, is broadening perspectives on WCAG compliance -- from a complicated and potentially costly requirement, to an excellent opportunity that needs to be accomplished ASAP.     Google as a Gatekeeper Google has emerged as a gatekeeper… Read More