Takeaway: The Search and AI landscape is changing at breakneck speed. Search engines are constantly refining their algorithms and machine learning systems, and AI is permeating every aspect of tech. Whether you agree or not with the changes we’re seeing, this shift demands a data-driven approach to… Read More

Takeaway: In this study, we surveyed 28 SEO experts to gain insights into their perceptions and opinions regarding the recent Google API leak. The leak, which exposed thousands of pages of internal Google documentation, has sparked intense debate within the SEO community about its… Read More

Note: This blog was originally published on November 2, 2022 and has been updated to reflect new information and insights. Search Engine Optimization or SEO is what we do to ensure our website is as visible as possible to our target markets when they search for topics related to our website on… Read More

Takeaway: Your website serves as the cornerstone of your online identity, and it can be very exciting when you decide to migrate your website to a new domain, platform, or design. While this transition opens doors to enhanced performance and new opportunities, it brings with it a critical challenge… Read More

Take-away: Auditing past blog content and other types of content in your website is part of the preliminary stage of a CMS migration. Simply put, it’s essential to ensure that what you’re moving to your new site belongs to the new site. Why conducting a content audit is important: Forgetting… Read More

What is structured data SEO and why is it important for non-profits? As an SEO professional, one of the first things I did to our site is implement structured data. The purpose of structured data is to provide information about a page and to categorize material on the page in a standardized format… Read More

Google has made gigantic leaps in streamlining search results—to the point where we can get answers directly from the SERP (Search Engine Results Page). You can Google “universities near me” for example, and see something like this:     No need for you to go to a blog that discusses… Read More

Takeaway: UX impacts SEO, so your SEO efforts can be improved by ensuring your website gives users a smooth experience. The better the user experience on your site, the more likely users are to engage with it and the more likely search engines are to drive organic traffic to it. In this blog… Read More

Structured data, also known as schema or schema markup, has become a standard feature on search engine results pages (SERPs).  Simply defined as coding that can be added to the back end of website for purposes of helping search engines to effectively crawl a site and highlight relevant… Read More