Strategy Workshops

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Strategy Workshops


Driving Strategy with Human Centered Design


By developing strategies in collaboration with our clients, powered by insights about users, we lay the groundwork for transformative possibilities.

We engage with clients in strategy workshops that analyze problems and opportunities from multiple perspectives, taking into consideration needs and expectations among the groups they serve. We expose key challenges and competitive risks as well as assess current approaches, legacy considerations, and help shape the vision for the future.


Clients that engage in our strategy workshops benefit in multiple ways

  • Accelerate Innovation Fueled by a Common Vision

  • Intentional Alignment of Key Stakeholder's Needs

  • Reduce Risk and Lower Costs with Early Alignment

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Promet designer facilitating a web strategy workshop with sticky notes


Our Structured Workshop Models

After consulting with clients and actively listening to their distinct needs, we tailor workshop engagements based on what they are looking to achieve. Workshops we construct align with the following models:

  • Discovery Workshops

    • Discovery Workshops dive deep into understanding requirements for a site, along with consultative website planning to determine whether objectives will be best met whether your goal is development of a new site or revisions to an existing site.
  • Marketing and Brand Workshops

    • Marketing and Branding Workshops focus on defining organizational strategy for messaging and marketing by evaluating target audiences, determining goals, and determining distinct value propositions.
  • Design Workshops

    • User Experience and Design Workshops evaluate the user experience of a system in order to optimize navigation and content structures within a framework of the user journey. 
  • Architecture Workshop

    • Drupal Technical Workshops are highly consultative and provide a blueprint for the Drupal technical architecture and content strategy for clients that have their own development team, as well as those that engage with Promet Source as a development partner.
  • Accessibility Workshop

    • Accessibility Workshops offer an intensive examination of websites and all online resources for creating a roadmap  to achieve compliance with ADA Section 508 and WCAG 2.1. 


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Our Strategy Workshop Approach

Leveraging Human-Centered Design and Design Thinking methodologies, we facilitate conversations for synthesizing an outpouring of new ideas within the framework of organizational objectives. We define and drill down on the needs and expectations of key persona groups served. We move toward consensus among stakeholders from disparate functions. 

Facilitated workshops may range in length from one to five days. Groups range in size from intimate workgroups to large-scale conferences. We can accommodate onsite facilitation or remote groups with virtual workshops utilizing remote collaboration technologies.


Sticky notes on a white board in bulls eye diagram

Multidisciplinary collaboration and consultation with your team and our technical and design experts

Drawing of people in a group representing stakeholders

Evaluate key stakeholder needs to discover their sentiment and uncover any potential challenges

Promet team member at board drawing a persona on paper

Definition and prioritization of target user groups to build a solution that addresses their needs

Two slides with individuals and their demographic data

User interviews to validate the findings and assumptions made in the workshop

Woman on laptop computer

Comparative and competitive research to identify industry trends and benchmarks

Booklet of document for workshop findings

Vision documents that synthesize results into an actionable strategy to garner stakeholder support


Strategy Workshop Outcomes

  • Assessment of requirements for a new product or site
  • Engagement of disparate teams for the purpose of gaining consensus
  • User experience evaluation and recommended solutions for an existing site
  • Evaluation of buyer/user journeys within the context of an existing site
  • Persona development and identification of user groups 
  • Migration planning to Drupal 9
  • Cross training/consultation for developers who are new to a Drupal team
  • Onboarding for content editors and contributors who are new to Drupal
  • Drupal-focused content strategy creation for data structures and blocks
  • Non-Drupal site design and development
  • Evaluation and creation of taxonomies
  • Engagement of DevOps teams for automating deployment
  • Brand and messaging strategy
  • Evaluation of brand properties across the web
  • Creation of social media and digital advertising strategies
  • Consultation for ADA 508 and WCAG compliance

Looking to start a conversation about how a workshop can help your organization define objectives or achieve key goals? Contact us