UX Design Services

UX design services banner

Leverage design powered by empathy and make user experience for your website as seamless as possible.

LET'S COLLABORATE

Purposefully crafted design

Our UX Design Service components will include some combination of the following:

Concept Storyboarding
Information Architecture
Sitemaps
Navigation Design
Usability Testing
User Personas
Branding

Then these components will be present regardless of the combination above:

Design Production
Digital Style Guide
ADA Visual Design Audit

Your struggles before our services

Adoption	Conversion	Retention
Your audience knows your website, but your traffic is low, and the user adoption rate is dismal. Your users are either not going to your site, or they’re bouncing off your site because of their poor experience.	Poor traffic and poor user adoption means poor conversions. Since the website is built without the users and their journeys in mind, users fall off the wagon and prefer to use other services over yours.	Retention feels nearly impossible because of your unusable website. Since potential users don’t convert, communities can’t be built.

The outcomes of our UX design services

Adoption	Conversion	Retention
Your audience eagerly uses your website because it’s obvious that it’s built with them in mind. Since it’s easy for them to use it and find what they need, the user adoption rate is high.	Since your website is designed with your users' journeys as its foundation, your users convert easily as the flow from information to conversion has the least amount of friction possible.	Your users equate your website with your organization’s identity. Since they have a seamless experience with your website, they prefer to stay with you and use your services over others’.

What our clients say about our UX Design Services

This site is built as a foundation for success. Promet’s unwavering commitment to the success of not only meeting each requirement but delivering excellence is a testament to the integrity of the Promet team and brand. Your work lays the basis for PSU’s success for the next several years in attracting and retaining students. My belief is we are on track to be exceptionally successful.

—Kristin Boden, Director of Web Communications, Portland State University

When you work with Promet Source, we collaborate to get to the root of the issue and build a solution from there. That is why our clients are successful.

**Case Study: Portland State University →**

What our collaboration looks like

1 Research and Assessment	2 Stakeholder Workshop	3 Findings and Recommendations
We learn more about who you are, your target audience, your challenges, and your goals.	We align stakeholder vision and motivate ideas to create a roadmap for exceeding expectations.	Promet Source produces a comprehensive Findings and Strategy Recommendations document.
4 Design Planning	5 Design Production	6 Finalization
We translate our findings and recommendations from the previous phases into actionable strategy and tangible designs.	We build various prototypes of the design based on the results of the previous phases.	You get a digital style guide to serve as a reference document to ensure all who work on the site will keep to the same branding.
7 ADA Visual Audit
We conduct an audit to ensure your new design is accessible to all users.

FAQs

Is UX design really worth it? What is the main purpose of UX design?

UX design is absolutely worth the investment. As Peter Ross, Director of UI/UX, explains, "When you decide to have a website, it becomes your responsibility to ensure that your users are able to use it as well as they can."

The main purpose of UX design is to create intuitive, efficient, and enjoyable user experiences. Good UX design:

Improves user satisfaction and engagement
Increases the likelihood of users interacting with your site
Helps users find the information they need quickly
Contributes to higher conversions and better retention rates

Why is UX design important for public sector websites?

UX design is particularly important for public sector websites because they serve as virtual town squares. Government websites must cater to a broad range of constituents. UX design helps by:

Organizing information to accommodate various user groups effectively
Incorporating features useful to users such as tabs for common tasks
Ensuring accessibility and ease of use for all citizens
Helping efficiently organize information, which is crucial as public sector entities often lag in adopting design best practices

How are UX design and human-centered design connected?

UX design and human-centered design are closely related. At Promet Source, they follow a human-centered design approach that involves:

Empathy: Understanding the audience you're designing for
Look: Research and discovery phase
Understand: Analyzing user patterns and problems
Make: Design, prototyping, and testing

This approach ensures that UX design is centered around user needs and behaviors.

Does UX design affect SEO?

Yes, UX design significantly impacts SEO. While UX itself isn't a direct ranking factor, it influences page experience, which is a ranking factor. Good UX design contributes to SEO by:

Improving Core Web Vitals (loading performance, interactivity, visual stability)
Enhancing HTTPS security
Avoiding intrusive interstitials
Creating a user-friendly site that encourages engagement, indirectly boosting SEO

Related: How UX Optimization Affects SEO →

Is user testing necessary for a successful UX design? How do you incorporate user feedback into the design process?

User testing is crucial for successful UX design. Our team uses various methods to incorporate user feedback:

Moderated user testing: One-on-one interviews with users, observing their interactions with prototypes
Surveys and tests: Using tools like SurveyMonkey and Helio for click tests and feedback collection
Iterative design process: Making changes based on user feedback and retesting

What happens if we don't have access to our target market for testing?

While direct access to end users is ideal, there are alternative approaches:

Leveraging your insights about your user base
Analyzing data from tools like Google Analytics
Applying best practices and usability heuristics
Using internal stakeholders or employees who understand the target audience

How does Promet Source approach UX design for diverse user groups?

For diverse user groups, especially in government websites, our team:

Identifies and prioritizes the most prominent constituent groups
Allocates visual real estate based on group significance
Ensures multiple pathways to access content (primary navigation, dropdown menus, search bars)
Uses cross-linking throughout the site for continued exploration
Designs based on user behavior observed during testing