What is Human-Centered Design?
Promet's acquisition of a team focused on user experience and strategy, has sparked a new spectrum of conversations that we are now having with clients.
The former DAHU Agency’s Human-Centered Design expertise has given rise to many questions and within a relatively short span of time, has driven the delivery of expectation-exceeding results for clients from a range of sectors.
As the name suggests, Human-Centered Design occurs within a framework for creating solutions that incorporate the perspectives, desires, context, and behaviors for the audiences that our clients want to reach. It factors into every aspect of development, messaging and delivery, and calls for:
- A deep and continuous questioning of all assumptions,
- A willingness to look beyond the “best practices” that others have established,
- An eagerness to find inspiration from anywhere and everywhere,
- The involvement and ideas of multiple stakeholders, from different disciplines, along with a process for ongoing testing, iterating and integration of feedback, and
- Constant emphasis on the concerns, goals and relevant behaviors of targeted cohort groups.
Within less than a year, this specialized approach has become fundamentally integrated into the ways that Promet thinks, works and engages with clients. We intentionally practice design techniques that combine inputs from our UXperts, the client, and the end user--bringing empathy and human experience to the forefront of our process.
How Does this Approach Differ?
In contrast to traditional product-centered design, where the appeal, color, size, weight, features and functionality of the product itself serves as the primary focus, Human-Centered Design creates solutions that understand audiences from a deeper perspective. We try to meet more than the basic needs of a captivating design. To do this, we must fulfill greater and more engaging purpose and meaning expressed within the designs we create.
Among the approaches that we’ve found particularly useful is that of Abstraction Laddering, in which we guide interdisciplinary teams through the process of stating a challenge or a goal in many different ways, continuing to answer “how” and “why” for purposes of advancing toward greater clarity and specificity.
Human-Centered Design fuels simplicity, collaborative energies, and a far greater likelihood that launched products will be adopted and embraced. When practiced in its entirety it helps to ensure success. As such, it benefits everyone and is perfectly aligned with Promet's User Experience (UX) Design practice.
Design that Delivers
As we engage with clients in the process of deepening our understanding of their customers, we draw upon the expertise of our highly skilled and creative team members, and leverage expertise at the leading edge of the digital landscape.
The addition of this new Human-Centered Design team to the Promet Source core of web developers has helped us to proactively approach new websites with a holistic mindset combining our technology expertise with great design and function, along with an essential empathy of how humans interact with technology.
Contact us today to schedule a workshop or to start a conversation concerning Human-Centered Design as a strategy to accelerate your business goals.