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When speaking with government clients, I’m often asked about web design trends.  The fact is, design trends for government sites have very little to do with colors, fonts, or any sort of fleeting fashion. Nor are government sites the place where the boundaries of technologies such as augmented… Read More
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capital building in background as 2 people work on laptops
Human-centered design is a concept that gained traction in the 1990s as an approach  to developing innovative solutions based on a laser-sharp focus on human needs and human perspectives during every phase of a design or problem-solving process. Building upon the principles of human-centered design… Read More
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Human centered web design in action
When a well-entrenched regional business grows by continuously building upon a track record of service, integrity, and quality, the website needs to help reinforce those values. That was not the case at Binford Supply for many years, which maintained a solid market position despite an outdated site… Read More
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Binford Supply website on iPad
It’s been nearly five months since COVID-19 was declared a global pandemic and a national emergency. This, of course, is not how any of us imagined 2020 would play out when marketing plans were put in place at the start of the year. Despite the disruption and tragic human toll during the Spring… Read More
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A marketing word cloud
When Lehigh University set out to redo its website for prospective undergraduates, one overriding factor was crystal clear to the staff members and stakeholders who were making the key decisions concerning the site. The cohort of digital natives to whom the website needed to appeal, was likely to… Read More
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Lehigh University Alumni Hall
Is a design revolution on the way? History says yes. A new decade tends to usher in new design trends, but 2020 is turning out to be much more than just a new decade. As we look forward to finally breathing a sigh of relief, once COVID-19 heads for the history books, now is the time to prepare for… Read More
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Just because a website is required to follow WCAG 2.1 accessibility guidelines doesn’t mean it can’t have a great design. Sometimes this misconception can frustrate designers before they even begin to understand the accessibility guidelines and the reasons they exist. Get our 12 Point Design… Read More
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The word "design" in lower case letters overlaid with braille dots and the "accessible by Promet Source" logo
At Promet Source, conversations with clients and among co-workers tend to revolve around various aspects of compliance, user experience, site navigation, and design clarity. We need a common nomenclature for referring to interface elements, which leads us to question of who makes this stuff up and… Read More
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a horizontal row of colorful sandwich cookies shaped like hamburgers
A recent prospect responded to my inquiry about the project budget with this:   "We can't release budget information as we need all vendors to bid their best price. If they know the budget they just bid right up to it."   I've always known that is the fear, but in the hundreds of website projects I… Read More