From Complexity to Clarity

Rowan College at Burlington County

Client Info

Rowan College at Burlington County (RCBC) is a public community college in New Jersey, serving a vibrant and diverse student population. With an increasing number of prospective students navigating its digital front door, the college recognized the need for a website redesign that would not only modernize its appearance but also create an intuitive and accessible experience for all users.

Industry

Higher Education

Scope of Work

Discovery Planning Workshop

Top challenge

• Outdated and difficult-to-navigate website, creating friction for students accessing critical information.

• Mobile experience lagged behind user expectations.

• High reliance on IT for content updates due to unintuitive CMS interface.

• Lack of scalability to handle growing traffic and evolving needs.

• Accessibility gaps, with the site not meeting WCAG standards.

What We Did

RCBC partnered with Promet Source to reimagine its digital ecosystem. The project embraced a Human-Centered Design approach, putting user needs first.

Human-Centered Discovery: Interactive workshops helped align the vision of key stakeholders and define the unique needs of students, faculty, and staff.
Design & UX Strategy: A cohesive digital style guide and UI components were created to ensure a consistent, engaging user experience.
Drupal Development & Provus® Integration: Leveraged the powerful, flexible Drupal CMS, integrated with the Provus® design system, to deliver a robust, scalable platform.
Content Migration: A careful migration strategy was applied to move existing content to the new Drupal + Provus®Edu CMS, ensuring a smooth transition.
Quality Assurance & Testing: Thorough testing covered functionality, browser compatibility, accessibility (WCAG 2.2 AA), performance, and security to ensure a flawless user experience.
Hosting & Ongoing Support: Pantheon’s managed hosting solution provided a reliable, secure infrastructure, backed by ongoing support and maintenance for long-term performance by Promet Source.

By the Numbers

16.08%

increase in New Users

The redesign connected with diverse audiences, from prospective students exploring programs to current students seeking resources. Tailored navigation paths and program-specific templates improved engagement and reduced bounce rates.

It was exciting to help bring the vision of a more intuitive, user-friendly website to life. With the ease of use provided by Provus®Edu, non-technical staff can now manage content effortlessly, making updates faster and more efficient. Collaborating with Promet Source allowed us to create a site that’s accessible, streamlined, and built to meet the needs of both students and staff.

Jason Varga

Creative Content Specialist, Rowan College at Burlington County

Measurable Impact

The team's work and the incredible collaboration between Rowan College and Promet yielded measurable results in the six months since launch:

Sessions had increased by 25.51%
New users by 16.08%
Active users climbed 17.1%
Mobile users up 2.83%

Most significantly, clicks to the Apply page rose, signaling stronger recruitment momentum.

By the Numbers

41.07%

increase in clicks to Apply page

Rowan College at Burlington County on ipad

Building for Accessibility, Performance, and Growth

Accessibility was a core goal from the outset. WCAG 2.2 AA-compliance was built into every component, ensuring inclusivity by default. Pantheon’s hosting infrastructure provided a secure, scalable foundation capable of supporting growth without slowing performance.

The modular architecture means RCBC can easily expand functionality over time, while governance controls give departments the autonomy to manage their sections without risking brand consistency or compliance.

Lasting Impact

In just six months since launch, RCBC’s new site has not only met its goals—it has transformed how the college communicates online. Students find what they need faster, staff manage content without IT roadblocks, and leadership has confidence in a platform that can evolve alongside the institution’s mission.

RCBC’s digital transformation stands as a model for how community colleges can achieve rapid, sustainable change, turning a once-frustrating website into a strategic asset that drives engagement, accessibility, and student success.

The Result

RCBC’s website transformation reflects the college’s commitment to providing an accessible, user-friendly, and visually engaging digital experience. By partnering with Promet Source and Pantheon, the college:

Has a fully responsive, mobile-friendly website that allows students to easily find courses, admissions information, and campus resources.
Can now efficiently update content without relying on IT support with ProvusEdu
Has a robust, future-proof platform that can handle increasing traffic and evolving digital needs.
Has a WCAG 2.2 AA-compliant site, ensuring accessibility for all users.
Has a mobile-first site with enhanced search functionality that meets modern browsing behaviors.
Has a high-performing website built on Drupal, hosted on Pantheon, and powered by the Provus®Edu design system, ensuring scalability and long-term performance.