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Structured data, also known as schema or schema markup, has become a standard feature on search engine results pages (SERPs).  Simply defined as coding that can be added to the back end of website for purposes of helping search engines to effectively crawl a site and highlight relevant content on… Read More
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In the current, digitally driven climate, search engines serve as gatekeepers, determining whether and where a site appears on search engine results pages (SERP). Latest stats indicate that 93 percent of all web traffic is routed through search engines, with Google accounting for the vast majority… Read More
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SEO optimized for Drupal
February 11, 2021
The past 12 months have presented lots of opportunities for looking at life and work through a different lens. Many of us have gained a newfound gratitude for the people, perspectives, and technologies that have sparked new possibilities and powered us through. Love is in the air as Valentine's… Read More
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The new realities of zero-click search and zero-click visitors are upending the long-standing key performance indicators (KPIs) that had helped to gauge the effectiveness of websites.  Let’s first look at the traditional website KPIs which have provided insight into user behavior and levels of… Read More
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Zero Click Search illustration
Google  has made gigantic leaps in streamlining search results -- to the point that more than 50% of Google searches no longer result in a click-through to a website or other content. More often than not, search queries and question-based searches can now be answered directly from the Search Engine… Read More
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Zero Click Search
In the current environment, search engines are an essential audience.  While it’s widely understood that attracting the attention of the major search engines, is key to a website’s overall effectiveness, too often, Search Engine Optimization is viewed as a task that can be checked off of a list… Read More
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Search Engine Optimization SEO Activities
In our current, digitally driven business climate, search engine optimization (SEO) and optimal web experiences are inherently intertwined. Each feeds off and builds upon the other.  SEO has worked its way into our widely recognized business lexicon, and it’s generally understood that better SEO… Read More
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Recent and abundant evidence that ADA Accessibility enhances SEO, is broadening perspectives on WCAG compliance -- from a complicated and potentially costly requirement, to an excellent opportunity that needs to be accomplished ASAP.     Google as a Gatekeeper Google has emerged as a gatekeeper… Read More
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The letters SEO and their Braille equivalents to depict the connection between SEO and web accessibility