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The new realities of zero-click search and zero-click visitors are upending the long-standing key performance indicators (KPIs) that had helped to gauge the effectiveness of websites.  Let’s first look at the traditional website KPIs which have provided insight into user behavior and levels of… Read More
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Zero Click Search illustration
Google  has made gigantic leaps in streamlining search results -- to the point that more than 50% of Google searches no longer result in a click-through to a website or other content. More often than not, search queries and question-based searches can now be answered directly from the Search Engine… Read More
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Zero Click Search
In the current environment, search engines are an essential audience.  While it’s widely understood that attracting the attention of the major search engines, is key to a website’s overall effectiveness, too often, Search Engine Optimization is viewed as a task that can be checked off of a list… Read More
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Search Engine Optimization SEO Activities
In our current, digitally driven business climate, search engine optimization (SEO) and optimal web experiences are inherently intertwined. Each feeds off and builds upon the other.  SEO has worked its way into our widely recognized business lexicon, and it’s generally understood that better SEO… Read More
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The letters SEO in a font that resembles the Google font, with the O made into a magnifying glass.
Recent and abundant evidence that ADA Accessibility enhances SEO, is broadening perspectives on WCAG compliance -- from a complicated and potentially costly requirement, to an excellent opportunity that needs to be accomplished ASAP.     Google as a Gatekeeper Google has emerged as a gatekeeper… Read More
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The letters SEO and their Braille equivalents to depict the connection between SEO and web accessibility
I was recently asked a very good question about one of our client’s Google Analytics.  After we finish developing a new client’s website, we are often asked to begin an engagement performing search engine optimization techniques as well as consulting and training to maintain their websites.  The… Read More