Google has made gigantic leaps in streamlining search results—to the point where we can get answers directly from the SERP (Search Engine Results Page). You can Google “universities near me” for example, and see something like this:     No need for you to go to a blog that discusses the… Read More

Your SEO efforts can be improved by ensuring your website gives your users a smooth experience. The better the user experience on your site, the more likely users are to engage with it and the more likely search engines are to drive organic traffic to it. In this blog post, we'll explore how UX… Read More

Search Engine Optimization or SEO is what we do to ensure our website is as visible as possible to our target markets. We do this by optimizing our website for users while following search engine guidelines. As any SEO professional knows, SEO advice is always changing due to search engine… Read More

Structured data, also known as schema or schema markup, has become a standard feature on search engine results pages (SERPs).  Simply defined as coding that can be added to the back end of website for purposes of helping search engines to effectively crawl a site and highlight relevant content on… Read More

Google has launched an important new feature to help bring critical alerts and announcements to the forefront of search. While COVID-19 has highlighted the need to convey a single source of truth and critical updates in a timely manner, alerts can cover a wide range of topics that include weather… Read More

Recent and abundant evidence that ADA Accessibility enhances SEO, is broadening perspectives on WCAG compliance -- from a complicated and potentially costly requirement, to an excellent opportunity that needs to be accomplished ASAP.     Google as a Gatekeeper Google has emerged as a gatekeeper… Read More