Drupal Migration Drives Massive Savings for Lenovo
Seeking to ultimately create a globally centralized, online presence for all of its commercial customers, Lenovo reached out to Promet Source for a range of initiatives that included a performance audit, a Drupal 8 migration, integration with the Lenovo Martech stack, consolidation of 15 separate websites from 60 markets and 87 different languages into its Lenovo Tech Today site, and ongoing support.
The result: a cohesive brand and online presence that enables Lenovo’s commercial customers worldwide to easily explore all of Lenovo’s commercial technology solutions that include workstations, servers, storage solutions, IT management software, smart TVs, tablets, smartphones, and apps.
The success of this massive consolidation project was due in part to Promet’s development of a component-based, drag-and-drop page-building capability leverages Drupal Paragraphs.
Promet also established clear processes for enabling content editors and site managers within multiple markets worldwide to log in and easily update content or add pages. Site updates and revisions that would have otherwise taken a week’s time and required the help of an in-house IT support team or a local agency, can now be completed by non-technical site managers within a few hours. For Lenovo’s global commercial customer base, the consolidated Lenovo Tech Today site has provided the advantage of a consistent brand presence and user experience, along with significant operational efficiencies and massive cost savings.
Commenting on the impact of Lenovo's global website consolidation initiatives and engagement with Promet, Roman Olney, Head of WW Digital Marketing, PCSD Marketing, for Lenovo said,
Over the last few years, Promet has helped us navigate some complex technology needs that have driven significant efficiencies for our global marketing organization. With their support, Tech Today continues to grow and meet the needs of our customers in new and exciting ways.
Interested in consultation and support in managing complexities, while improving user experience? Let us know how we can help!