Search engine optimization (SEO) is the process of improving the volume & quality of traffic to a web site from search engines via natural “organic” or un-paid search results. SEO is a different form of search marketing from that of paid search. If your site can master its SEO activities it will exponentially improve traffic.
Arguably the most important area for a business to succeed in online marketing is natural search marketing. When your site ranks high in natural search volume it is FREE MARKETING. SEO considers how search engines work and what people search for to improve the traffic to your site.
- On-site SEO involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
- Off-site SEO includes linking between pages of the same website and giving more links to main pages of the website, to increase page rank used by search engines.
- Both include building content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries.
Not sure how to optimize your site? We will work with you to identify keywords, analyze your content, off/on site linking, and view your competitors. Through this in-depth analysis, Promet will come up with an action plan in which you have a say in how we should optimize your site. Whether it be by blogging, tagging, creating content, linking, PR, widgets, etc, Promet will aid in customized optimization.